Maîtres de l'Affiche & French Art Deco Pochoir

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Maîtres de l'Affiche & French Art Deco Pochoir

Sylvester Fine Art mark the New Year by bringing the spirited streets of fin de siècle Paris into the gallery; its latest exhibition of original Maîtres de l’Affiche and French Art Deco Pochoir prints will include unmistakable imagery from iconic artists such as Toulouse-Lautrec, Mucha and Steinlen, to name but a few.

Some of the most enduring images of Paris of this period are the colourful posters that were emblazoned on boulevard hoardings, café walls and colonnes Morris, the ubiquitous advertising rotundas.  Consumer art had never before been so appealing, as posters for cabarets, alcohol, music halls, perfumes and operas turned Paris streets into a riotous art gallery.

The methods behind Maitres de l’Affiche and French Art Deco Pochoir were revolutionary, impacting greatly upon the French creative industries and artists during the turn of the century. The father of the modern poster movement, Jules Chéret, who pioneered Les Maîtres de l’Affiche, was not only a formidable commercial artist, his three-stone lithographic process meant that designers could see their work reproduced in vivid colour.

The pochoir technique was further refined during this period in an effort to create the most distinct, accurately coloured reproductions.  This allowed well-known artists such as George Barbier to illustrate costumes styles, setting the tone for haute couture in the first half of the 20th century.

This selection of prints encapsulates the vibrancy of Paris during the belle époque and offers the opportunity to take home some of that French joie de vivre.  Work is available to view and purchase from 7 January 2015 and prices start from as little as £250.

For more information please contact Andrea or Dani on 020 7443 5990 or email info@sylvesterfineart.co.uk