‘Hyperpop’ reflects a maximalist, eclectic, and self-referential approach to pop music. A medley of distortion, compression, synthy bubbles that go pop!, and auto-tuned vocals. This microgenre hails a cartoonish appearance, and fames the losers and weirdos with glamorous reverence. Not always loved for its name the genre coined by Spotify perhaps better loved is ‘Digicore’: somewhat coarse and unmastered, it has, however, highlighted a long list of alternative artists who exploit the properties of pop to create something altogether new; crudely fashioned perfection.
Each artist will explore their own unique territory, pushing the limits of their medium and exacerbating visual techniques in resistance to being defined and pinned down. Forms that froth, glitter and gleam exude around a raw gallery space, teetering at the fringes of their medium.