London College of Fashion: Decoding Fashion Film at BAFTA Qualifying Aesthetica Short Film Festival, 3-6 November, York

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The BAFTA Qualifying Aesthetica Short Film Festival has teamed up with London College of Fashion, UAL to explore the symbiotic relationship between fashion and film at the sixth edition of the festival, running 3-6 November in 18 venues across York.

Today, the talents of filmmakers are in demand more than ever to help brands define their identity in a fast-moving global marketplace, which is being constantly redefined by the emergence of social media platforms and increased audience interaction.

Rather than a commercial brief being a brake on creativity, this is an area of film where visual imagination truly takes flight, and ASFF presents a programme of screenings and masterclasses to delve deeper and encourage a place for discussion on the importance of fashion film in wider visual culture.

London College of Fashion, UAL’s Showcase Screening Decoding Fashion Film (Friday 4 November, 15:30 – 17:30, City Screen Picturehouse) is an opportunity for audiences to discover innovative works by the next generation of leading practitioners. It includes a panel discussion led by Nilgin Yusuf, Creative Director of the School of Media and Communication, London College of Fashion, who will explore what we mean by “fashion film.”

This relatively new sub-genre has energised the online and retail space, and spawned festivals, directors and production companies. But what is the form and function of fashion film? Filmmakers and staff from the London College of Fashion will discuss the various definitions and attributes of this hybrid genre. They will delve into topical issues including the challenge of genre conventions and on the genre’s relationship to art.