AboutThough this idea has existed in philosophy since the dawn of time, it only really crystallised
in art with the advent of minimalism in the 1960s. Despite being quite a contentious moment
in the history of art, Minimalism has maintained a grip on art production throughout the rest
of the XXth century, and still underlies the work of artists such as Rachel Whiteread,
Jeff Koons, Anish Kapoor and Damien Hirst. Such works reduce art to its minimum: solid,
geometrical (standardly cubic) shapes which the viewer can understand, in Donald Judd's
words, as âthings as a whole' (rather than a combination of parts). Using âless' as a
strategy, artists like Judd and Carl Andre hoped to provide an entirely new dimension of
the experience of their works. The viewing subject is placed in an entirely new position,
where the âsimple' work speaks to them physically and intuitively rather than mentally.
The âexperience' is thus cast back upon the here and now.