Joey Holder. Adcredo: The Deep Belief Network

13 Apr 2018 – 5 May 2018

Bloc Projects

Sheffield, United Kingdom


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Adcredo: The Deep Belief Network will investigate the construction of belief in online networks, examining the rise of unjust ideologies and fantasies, and how these are capable of affecting our worldview.


The advent of digital media has shown that the world is made up of a mass of circulating, disjointed and contradictory information. This multi-dimensional communications network can be easily manipulated by online groups and individuals, which can give rise to new narratives and ideologies.

Using research from Investigative Journalism and Social Psychologists the work will take the form of a speculative association, a corporation where ideologies are disseminated to manipulate people. Conspiracy theory, sci-fact and sci-fi, corporate and religious belief systems will be woven together in this multi-dimensional work.

Adcredo is a co-commission between Bloc Projects, Sheffield and Quad, Derby and is kindly supported by The Arts Council England.

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Exhibiting artists

Joey Holder

Joey Holder


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