Joanne Masding

About

Joanne Masding’s practice is a collection of exemplary artifacts that think about what an object could be and how we might experience them. Masding is interested in tools for viewing and organising collections, such as taxonomies and search tags. The display mechanisms of galleries and web platforms, which inform the way we think about the worth, ownership and production, and how this translates to a world that is growing increasingly digital, and reproducible.

The digital residencies provide an online space for artists to develop works, ideas and practices. Six residencies will take place online between October – January, with each selected artist having one month to complete a proposed project along the theme of: Media Archaeology/ Zombie Media. Media archaeologists have challenged the rejection of history by modern media culture and theory alike by pointing out unnoticed continuities and ruptures.

Whilst in residence, Joanne Masding will work on a series of large animated gif files, pushing a format that’s intended for quick loading, short loops and small amounts of data to the limits of its capacity. Working with online content, Masding will gather videos that think about ‘weightiness’, breaking them down into frames before rebuilding them to form a new animated collection that most likely stutters and glitches under the weight of its own data.

Masding lives and works in Birmingham, UK. Recent exhibitions include Standpoint Futures, Standpoint Gallery, London, END, Toast, Manchester and at 501 Artspace, Chongqing, China