Jasper Joffe - The Sale of a Lifetime

29 Jul 2009 – 2 Aug 2009

Event times

Weekdays 10-6, weekends 12-5

Cost of entry


Idea Generation Gallery

London, United Kingdom


Travel Information

  • Nearest tube: Liverpool Street / Old Street

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Artist Jasper Joffe selling everything he owns in a sale with a difference


Having left his gallery and been left by his girlfriend, Joffe wants to start again from nothing. At 33, the age at which Jesus died and was born again, Joffe's Renaissance begins at 'The Sale of a Lifetime'. The public will have the rare opportunity to browse through the artist's entire oeuvre, and will be invited to voyeuristically investigate parts of his private and more intimate life: from the books he reads, to the things he uses in his daily life; from art has collected, to art he has made. Joffe will be selling everything he has ever made or owned, should everything sell he will only be left with the clothes on his back, his wallet, keys and phone. The biblical reference of 33 will be a recurrent theme throughout the exhibition, with everything being installed in 33 different lots, each for sale for £3,333.

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