Jamie Brown creates a Live Art billboard in Shoreditch

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This month, Beck's Shape Your Music Experience is giving away up to 25 million track downloads to consumers who get their hands on the Limited Edition Beck's art label bottles and cans- all of which come with a unique code to download a song of choice from Play.com, absolutely free. The initiative forms part of a wider programme by Beck's to help consumers explore and uncover the hidden artistic elements of music. To celebrate this extraordinary musical giveaway, Beck's has joined forces with emerging artists Jamie Brown and Inventory Studio, who will be creating huge live art billboards in London and Birmingham, both of which have been inspired by their favourite music downloads. The live art initiative kicks off in the heart of Shoreditch on Saturday, October 9th at 5am, when the artist Jamie Brown will be abseiling down a billboard at the Foundry, using spray paint to create his design over three days at the busy junction. The first 200 people (over the age of 18) to come down to the live art on October 9th, starting at 12pm, will receive an art label badge entitling them to one FREE Limited Edition Beck's 5% 275ml or Beck's Blue 275ml Art Label bottle at The Old Blue Last on Great Eastern Street.