The meme is an idea that spreads virally within the virtual sphere, becoming now the symbol of online culture. It is able to encompass the entire globe, as well as an infinite spectrum of beliefs, phenomena, language and events that can be contained within an image. The memes act as interconnectors and carriers of cultural ideas, practices, criticisms and comments that can be disseminated from person to person, acquiring different trans-geographical meanings, generally through the use of humor. Many consider them a cultural equivalent of genes in the sense that they reproduce, change and react to selective currents. Based on the global phenomenon that memes have generated in the last decades, Gala Knörr presents 'Insert Witty Project Title', a project conceived as a postcolonial strategy in which, through humour and the re-appropriation of images, we can generate through artistic creation, reflections that explore the associative nature of consumer culture, the capitalization of social movements and the representation of diversity.