Imagining Otherwise

8 Jun 2024 – 17 Aug 2024

Regular hours

10:00 – 18:00
10:00 – 18:00
10:00 – 18:00

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Florida, United States

Event map


Exhibitions should not necessarily be fixed; they have the potential for change. To explore this idea, Primary is engaging in a reflective process of exhibition-making.

Imagining Otherwise will initially comprise three pre-existing works by artists Ashley Holmes, Jasleen Kaur, and Jala Wahid, before it is transformed. Framed by a series of live events (e.g., readings, performance, screenings or discussions) the artists will return to the artworks presented in the exhibition and withdraw, change or replace them, allowing us to better witness the connections made between the works inhabiting Primary.

We are interested in removing unrealistic or rigid expectations in order to reframe the relationship between institution and artist, as well as artist and artist. Throughout the development of Imagining Otherwise exhibiting artists are invited to have three collective conversations with Primary’s programme team. During the first of these conversations we all noticed concepts of layering, archiving, and stacking emerging. Taking this as our starting point the exhibition begins as a space within a space, a game on a game, playing with what it means to conceal something or someone. Although made in different contexts, each artwork homes in on an energy, an attitude, or a refusal.

We invited artists who have an existing connection to Primary to contribute to Imagining Otherwise, encouraging us to revisit past work and existing relationships, as well as developing new ideas and ways that we might work together again in the future.

Events and changes to the content of the exhibition will be initiated by the artists in dialogue with Primary’s programme team: Rebecca Beinart (Engagement Curator), Jade Foster (Public Programme Curator), Colette Griffin (Artist Development Curator) and Niki Russell (Director).

Imagining Otherwise is part of TRANSFORM, a City Takeover taking place across cultural organisations between May and September 2024.


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