AboutHYbird Future has been borne by Eve Astle. The work has evolved over two years whilst studying a MA Fashion & Lifestyle Promotion degree at UCLan. Eve's work has focused around the understanding and communication of different consumer groups. Exploring our behaviour and reactions to the recession and also considering what new trends for the future will shape how we consume and behave. The final output is a new customer profiling system using our wonderful British birds as an analogy for different groups of people. Come and see the trends of 2020 and work out which HYbird you are.