A project of the trans- curatorial collective, Hold On is both a reflection on the ethics of the encounter and a critique of language, its mediums, and neoliberal strategies of communication. The acceleration of information exchange and the pressures of semiocapitalism constantly force our actions and attitudes into a punishing cycle of productivity, focused on short term stability, not sustainability. How do we envision our future from within this system? How do we channel our energies and desires into nurturing a healthy social body, rather than perpetuating an individualist fantasy?
Aiming to reverse the inherently isolating demands of capitalism, these Generation Y artists and curators, including Irene Adorni, Daria Blum, Rowland Hill, Dominic Till, Panicattack Duo, Ruby Wroe, explore collaboration as a healing and regenerative process, wherein alternative forms of resistance can flourish. From this specific generational perspective, the viewer is encouraged to join a public dialogue and experience the gaps between the conformation of norms and their reconsideration through various aesthetic, performative, audio, video, and visual interventions in the space.