Hidden in Plain View

10 Oct 2008 – 25 Oct 2008

Regular hours

12:00 – 17:00
12:00 – 17:00
12:00 – 17:00
12:00 – 17:00

Cost of entry


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England, United Kingdom


Travel Information

  • Nearest bus station: Gateshead Interchange
  • Nearest Metro station: Gateshead Metro
  • Nearest Railway station: Newcastle Central
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Hidden in Plain View


Hidden in Plain View is a project about what characterises people — and designers — from Northern Europe, about what connects us, differentiates us and makes us who we are. 21 high profile and emerging graphic designers from the UK, Sweden, Iceland, Finland, the Netherlands, Germany, Denmark and Norway have contributed postcards as a visual response to the concept of home, whatever or wherever that may be. The idea behind Hidden in Plain View comes from the tradition of steganography, the art and science of writing hidden messages, which has been traditionally popular on Scandinavian postcards. Generally, a steganographic message will appear to be something else: a picture, an article, a shopping list or some other message. This apparent message is the cover text and the real message may be held within illustrative symbols that at first glance seem innocuous. Designers include: Catalogtree, Ed McGowan, Eivind Hartvig, Elisabeth Moch, Robert Holmkvist, Philip Dam Roadley-Battin, 75B, Thorbjørn Ankerstjerne, Hugo D'Alte, Colin Davies, Sue Doeksen, Amy Dover, El Roboto, Christina Foellmer, Emil Hartig, Scott King, Hörà °ur Lárusson, Edward McGowan, Rick Myers, Katrin Olina Petursdottir, Pixelgarten, Ricky Wilson and This Is Make Believe. Hidden in Plain View was conceived and curated by Danielle Pender and Beth Rowson as part of Design Event 08. Design Event is an annual festival in the North East providing the public with an opportunity to see cutting edge work by regional, national and international design talent.

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