AboutExploring notions of beauty and sensuality, Sara’s work focuses on and investigates the combination of qualities that are intrinsically pleasing to the aesthetic senses. One aspect being the use of high gloss, light reflection, and neon light. In a world where we are surrounded by a visual stream of persuasion, through advertising, Instagram and social media, we experience repeated appeals to our unconscious desires. The more seductive an image, the greater the response. This has led to the rise of image perfectionism, where the boundaries between what’s real and what is created are becoming ever more blurred. Through the perspective of many years’ experience working in fashion and magazines, Sara explores this theme.