AboutHapshash Takes a Trip:
The sixties work of Nigel Waymouth
9th September 2nd October
A major exhibition of the sixties work of Nigel Waymouth: including artworks from Hapshash & the Coloured Coat; Granny Takes a Trip; personal photographs; and the ephemera which defined '60s culture.
Hapshash, one of the most famous British design collectives of the 20th Century, are best known for their psychedelic posters created for the biggest underground music venue of its time, the legendary UFO Club. The club made for a memorable venue for performances by Pink Floyd, Soft Machine, Jeff Beck, The Move and The Incredible String Band, heroes who all truly embraced the free-spirited culture which has become so indelibly linked with the '60s an ethos visually manifest in the Hapshash posters, which themselves have become seminal works in the pantheon of poster art.
Nigel Waymouth was first introduced to Michael English in 1966, when he was designing the shop front for his radical new vintage boutique on the Kings Road: Granny Takes a Trip. In a twist of coincidence, Michael was concurrently designing the shop front for another store, Hung on You. Born from this casual meeting was one of the most successful creative partnerships of the era. A partnership that would both define and launch an entirely new art market: the sale of commercial posters as art.
By 1967, Waymouth and English had established themselves as one of the most progressive design collectives of the time and called themselves, Hapshash & the Coloured Coat. Predominant in all the fashionable circles, their psychedelic yet romantic style soon became a familiar trademark. Despite a comparatively short collaborative period of eighteen months or so, the duo built a culture around themselves that embraced not only art and design, but also music, lifestyle and fashion. The result was a subversive mixture of avant-garde and art nouveau, a signature style that would come to be the visual definition of psychedelia forevermore.