Art Fair
London Art and Design Fairs 2024
07 Sep 2024 – 24 Nov 2024
London
London, United Kingdom
Frieze has revealed details of Frieze London and Frieze Masters 2024, with a bold new design for Frieze London and a new curatorial direction at Frieze Masters.
Taking place concurrently from 9 – 13 October 2024 in The Regent’s Park, both fairs will put an emphasis on artists and discovery.
Frieze London will feature a ground-breaking new floorplan by design practice A Studio Between. The reconfigured layout and entrance give greater prominence to the fair’s curated sections, including Artist-to-Artist and this year’s themed section, Smoke. In addition, on entering the fair visitors will encounter a pair of stands, selected annually by the Frieze London committee, each showing an exceptional solo artist presentation. This initiative ensures that every year new voices benefit from increased visibility.
At Frieze Masters, an artist-centred approach will debut, with an expanded Studio section and a refined floorplan by Annabelle Selldorf to encourage visitors to draw connections between objects and works from different times and places.
The Frieze London and Frieze Masters programmes will include special projects and activations, including the return of the Frieze London Artist Award and Frieze Masters Talks, alongside collaborations with key UK arts organisations and public institutions. Frieze Sculpture, curated by Fatoş Üstek for the second year, will run 18 September – October 2024 in The Regent’s Park’s English Gardens.
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