The Free Art Fair is an art fair where all the work is given away at the end. People will have the chance to own a piece of art by artists from the Saatchi Collection or who have exhibited at the Tate. For once instead of art going to the highest bidder or those who can afford it, someone who really loves an artwork will be able to have it for free.
The Free Art Fair will be on show for one week at the same time as the Frieze Art Fair, one of the world's biggest art fairs. On the Sunday when the show finishes people will be able to take one piece of art away on a first come first served basis.
"I thought we should do something different from what everyone else is doing at this time of year and non-commercial, and something that excites people and values art not selling. This gives anyone the chance to own a serious piece of art." (Jasper Joffe, founder The Free Art Fair)
Artists who have confirmed their participation include several artists with work in the Saatchi Collection and Tate, Britain's best known art critic, a Royal Academician, and many of Britain's most exciting young artists.
"Money talks and it's persuasive BUT the best things in life are free."