AboutEphemera derives from the Greek word for items
designed to be disposed of after a single use.
Examples of printed ephemera include postcards,
tickets and posters; items which have documented
the most important events in history and are
collected by museums and institutions the world
over. One of the most famous collections of
ephemera resides at the Bodleian Library, Oxford
where the John Johnson Collection features more
than 65,000 artefacts.
However, with the rapid rise of the internet,
traditional printed ephemera is being replaced by
digital ephemera in the form of emails, YouTube
videos and online advertising while billboards are
being replaced by digital screens. On the one hand
these new mediums reach a larger, more targeted
audience, but a digital image on screen cannot be
kept as a souvenier or reminder of an event.
The White Room Gallery's exhibition is a tribute to this printed art form and features promotional posters by notable artists past and present, including Damien Hirst,
Lucio Fontana, Robert Raushenberg, Lucian Freud, Tom Lewis, Julian Opie, Francis Bacon, Roy Lichtenstein and many more.