The BBC Creative Photography team commissions, produces and art-directs hundreds of photo-shoots a year. The majority of images the team creates are portraits of the key actors, presenters and contributors featured in the programme the image represents. Elephant is delighted to partner with the BBC Creative photography team to produce a unique collaborative project celebrating the art and craft of promotional photography.
The project features a diverse range of imagery that represents the best of what the team, in association with the programme makers and photographers they work with, have produced over the last couple of years. It is portrait photography that we are celebrating in this collection with imagery created to promote Drama, Entertainment, Comedy, Factual, Sport, Children’s, and Radio programming across the BBC.
But why is this kind of imagery so important?
For an audience to engage with the BBC and its content they need to be aware of what’s on offer and understand where to find it. Promotional photography is one of many tools used by the BBC to capture attention and inform viewers and listeners. In a world saturated with imagery and marketing content, promotional images need to work hard to fulfil this remit whether it’s on BBC iPlayer, an editorial piece in a magazine, or a poster at a bus-stop. Therefore the BBC Creative Photography teams’ main purpose is to deliver portraiture that is simultaneously beautifully crafted, informs the audience about the content, grabs attention, and generates a connection between the BBC and the audience.
Adam Lawrence; Ben Blackall; Colin Hutton; David Ellis; Des Willie; Douglas McCaffrey; Ed Miller; Elliot Wilcox; Guy Levy; Ian Weldon; Joe Giacomet; Julia Fullerton Baton; Leigh Keily; Mark Mainz; Martin Parr; Mogan Selvakannu; Naila Zahoor; Pete Dadds; Phil Fisk; Phil Sharp; Polly Alderton; Ray Burmiston; Richard Ansett; Sam Barker; Sarah Dunn; Sophie Green; Steve Neaves; Steve Schofield; Todd Antony
Image: Sir Anthony Hopkins as King Lear in the BBC Two adaptation of King Lear (detail). BBC/Playground Entertainment/Ed Miller.