AboutA talk about designing to make food and wine beautiful and sell.
Speakers: Julian Metcalfe, Afroditi Krassa and Fernando Gutiérrez
Chair: Hester Gray
As part of Great Western Studio's talk series Talking Ideas: Drink Food Design will look at how to design for food and particularly wine and how the commissioning process works. This includes restaurant design, designing cookbooks , designing branding for food outlets and designing wine labels. The talk will look at designing for the consumable. How does a wine label attract the buyer, signal a particular region, sum up a taste? How does a restaurant brand itself so that the food makes sense with the décor? How does good design make food and wine taste even better?
Julian Metcalfe is the co-founder of Pret A Manger and itsu.
Afroditi Krassa has worked with Metcalfe on conceiving Itsu and has worked with leading brands such as Cassina, DKNY, Ligne Roset, Innermost, E&Y, and Mourad Mazouz (Momo) of sketch, as well as branding and designing for major UK and international food retailers.
Studio Fernando Gutiérrez specialises in graphic design. His recent projects include the new identity and design implementation of a number of Spanish wineries such as Compania de Vinos Telmo Rodriguez, Valdesil and Duraton; and the Italian winery Monte Rosola and the French winery La Casenove. He has also designed a book for elBulli and been involved with projects for museums, artists and architects.
Admission: free but booking required; please email email@example.com or call 0207 221 0100
More info and press release on our website.