Diet Cola is a photography fanzine celebrating analogue photography; shots are usually raw, blurred, burn out, bled or dirty, with more grain than a wheat convention. Subject matter of chosen work include travel landscapes, alt youth culture, nightlife and a rainbow of colours.
Created and curated by Josh Thornton, who got into 35mm in his teens taking photos of cats to put on mixtapes for girls, and then later began to collate amazing photos on the internet.
“As a photographer who stopped taking photos for a while, when I came back to it I found I was still much more fascinated by the imperfections that somehow made pictures more perfect.I knew that I obviously couldn't be the only person who felt that way so I set Diet Cola up as an outlet for likeminded souls - photographers who were more interested in visceral response and pathos than they were in achieving technical perfection.We wanted to see the light leak shots, the ones where some hair was stuck on the negative, the shots from an old film you found in the back of your wardrobe, and I think all of that was a correct and very necessary response to the ubiquitous cold and sterile digital shots that people are increasingly bombarded with.From little acorns, weird oaks grow and lo and behold a few years later our little group has grown and we're at the stage where we can hopefully start to show the perfectly imperfect pictures taken by a very talented group of creative individuals to a far larger audience.”
Previously only existing as on online publication, Diet Cola has now branched out into creating hard-copy books, launching their first printed edition on 9 August 2016.Featuring 72 photos by more than 50 photographers across 44 pages in an A5 perfect-bound format, Issue 6 is a beautifully curated record of analogue photographers from across the globe whose aesthetic leans toward the esoteric.