David Yarrow: "It's Five O'Clock Somewhere"

About

Internationally  recognised  as  one  of  the  world’s  best-selling  and  most  relevant  fine  art  photographers,  David  Yarrow’s  large,  immersive,  evocative  and  pin  sharp  black  and  white  prints  are  immediately  recognisable. 

Over the last year, David has worked exhaustively to tell new stories with his cameras and highlight the beauty of this gravely endangered planet. He has visited every time zone and the results will be on show for the first time at Maddox Gallery in Westbourne Grove this October.

 Presented over two floors, the show will be headlined by his acclaimed TAG Heuer campaign with British supermodel and actress Cara Delevingne, who will join David at the exhibition preview at Maddox Gallery. The exhibition will also feature new images from Alaska, Montana and Utah in America as well as new work from Kenya, Ethiopia, Zambia, South Africa, China and Iceland.  

In October of this year, David took a photograph that has caught the attention of many collectors. Titled Africa, it is perhaps his strongest wildlife work to date and will be exhibited for the first time as a highlight of the “It's 5 O'clock Somewhere” show.  

Maddox Gallery Creative Director Jay Rutland comments, “David’s new work is without question some of the most powerful photography we’ve ever shown at Maddox Gallery. He is constantly pushing himself not only to produce absolutely stunning, world-class photographs but also to highlight very urgent and important conversation issues.” 

Yarrow’s photography of life on earth has revitalised the field and earned him an ever growing following amongst art collectors. His large format monochrome images made in Los Angeles are on display in many leading galleries and museums across Europe and North America and his work is also a regular feature at established art fairs. By the spring of 2017, he had firmly established himself as one of the bestselling fine art photographers in the world, with the limited-edition prints (just 12 in an edition) regularly selling at over $40,000 a piece and his more recent work is now priced even higher.  

At the Sotheby’s photography auction in London in May - Yarrow’s iconic image from South Sudan - Mankind - was sold for $75,000 - the highest of the 100 lots in the show. In April the following year David's image "The Wolf of Main Street" sold for $100,000 and was the highest bid for piece by a living photographer and most recently "78 Degrees North" went for an impressive $110,000.  

In 2016, Rizzoli New York published his latest book - Wild Encounters - with a foreword written by HRH The Duke of Cambridge (Prince William). The book was awarded “Art Book of 2017” by Amazon and has already sold out a second print run. All Yarrow’s royalties from the book continue to be donated to Tusk, the leading British NGO, that focuses on animal conservation in Africa.  

In 2017, charitable donations from the sale of David’s images exceeded $1.2 million, with four of David’s pieces raising $186,000 in just a few minutes at the Tusk Gala dinner in New York City in April 2017.  

Conservation and giving back are integral to the Yarrow brand and David has reaffirmed his goal of raising $1.5m for conservation and charitable projects in 2018.