The work uses the language of advertising slogans and campaigns, together with stock images to present the text: THESE DAYS EVEN REALITY HAS TO LOOK ARTIFICIAL.
Taken from the J.G. Ballard book Kingdom Come, the artwork is a poetic intervention in a public space that is at the heart of civic life and decision making. Understood and read as both a public announcement and statement, the work offers a prescient reminder of our present time.
Dan Mitchell lives and works in London. He is a co-founder of the Artist Self-Publishers’ Fair and the publisher of Hard Mag - the ‘stronger than reason’ specialist magazine. His work is generated on computers and takes the form of an assemblage of culled images (from the web, magazines, posters, film and photography) and is rendered on paper in the forms of posters, magazines, drawings and prints as well as sculpture