CIRCA presents Koo Jeong A in Seoul

6 Sep 2023 – 30 Sep 2023

Regular hours

20:23 – 20:26
20:23 – 20:26
20:23 – 20:26
20:23 – 20:26
20:23 – 20:26
20:23 – 20:26
20:23 – 20:26

Free admission

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England, United Kingdom


Travel Information

  • The nearest bus stops (14, 139, 176, 19, 38, 453) are located on or around Regent Street, Shaftesbury Avenue and Piccadilly.
  • Charing Cross and Piccadilly Circus are the nearest tube and train stations.
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CIRCA presents Odorama Cities, a new video work by internationally acclaimed Korean artist Koo Jeong A, during Frieze Seoul.


CIRCA presents Odorama Cities, a new video work by internationally acclaimed Korean artist Koo Jeong A, inviting audiences to share Smell Stories of their city or hometown which will contribute to an installation for the 60th Venice Art Biennale. 

Coinciding with Frieze Seoul, 3D animations will be shown across four screens in the Gangnam District, broadcasting for three minutes each evening at 20:23 local time until 30 September 2023. Audiences will be encouraged to scan a QR code and submit Smell Stories on the CIRCA.ART website that will inspire a new fragrance which will be unveiled at the 60th Venice Art Biennale in 2024, where Koo Jeong A will present ‘Odorama Cities’ at the national Korean Pavilion.

Koo Jeong A will transform the Korean Pavilion into an immersive Korean scent journey that features smells which represent different rural areas, towns, and cities in South and North Korea. The Pavilion will create a captivating environment of intimacy, and through this scent journey make a national portrait of the Korean peninsula. 

Odorama Cities by Koo Jeong A coincides with the second edition of Frieze Seoul, which takes place 6 – 9 September 2023. Discover how to share your #SmellStory here.


Odorama Cities by Koo Jeong A
6 – 30 September, 20:23 KST

➳ COEX K-Pop Square, Samsung Station 6 gate, Samseong-dong, Yeongdong-daero

➳ Gangnam Station 11 gate , Gangnam-daero, Gangnam-gu

➳ 90, Namdaemun-ro, Jung-gu

➳ 50, Eulji-ro, Jung-gu

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Exhibiting artistsToggle

Koo Jeong A


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