Leading, Italian furniture manufacturer Natuzzi is collaborating with three highly esteemed UK pattern designers to customise its iconic Re-vive, the world’s first performance recliner.
Eley Kishimoto, Patternity and Camille Walala are creating distinctive new interpretations of Re-vive for display in Natuzzi Italia’s Tottenham Court Road flagship store in central London, from September 17 - 25. All three designers have been encouraged to draw inspiration from Natuzzi’s brand concept of harmonious living and its core brand symbols, which include natural and traditional elements found in their native region of Apulia: sun, olive trees and leaves, through to hand-crafted lace and Classical decorative architectural motifs. Another reference point is the design of Re-vive itself, which reclines without a lever mechanism by responding to the weight of the body.
Each designer will create two customised recliners by working directly onto Re-vive’s white quilted leather cover using paint, vinyl, applied materials, spray or whichever media they feel is appropriate. The bespoke recliners will be made in advance and displayed in the main store window throughout the London Design Festival week. Pasquale Junior Natuzzi, Communication and Deputy Creative Director of Natuzzi says:“We are delighted to collaborate with three of the best visual and creative minds working in the UK at the moment to celebrate the Natuzzi Re-vive during the London Design Festival. Energy is something we care about at Natuzzi Italia, and the new Re-vive will be a joyous and vibrant homage to it.”