Buy from Jews! History of a Viennese business culture

17 May 2017 – 19 Nov 2017

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The development of department stores in Vienna was part of a whole European development of the 19th century.


The fact that many of the founders came from Jewish families is now as little known as the once-established existence of the textile district in the first district of Vienna. In the exhibition, prominent companies such as Gerngross, Zwieback, Jacob Rothberger, Braun & Co, Goldman & Salatsch, Jungmann & Neffe or Knize and their founder families are brought back to the memory of the city as well as the so-called "Vorstadttwarenhäuser" Wodicka and Dichter. Impressive objects tell not only the stories of the families but also of architecture and staging, the designers, the clientele as well as sellers, tailors and shop window decorators.

By the break of the Shoah this business culture almost disappeared completely. The development of the textile quarter after 1945 on the other hand, due to migration, return and immigration, points to the reconstruction of the Viennese Jewish community.  

For the epilogue, the Jewish Museum Vienna invited the young Viennese artist Kathi Hofer to take up motifs of the exhibition and thus to allow a different view of the exhibition through an artistic intervention.


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