AboutThe fifth installation in Vitrine's 'brochure' series. The viewer is confronted with a ubiquitous background format, a debased aesthetic hangover from modernism; clean lines, hygienic white walls, shiny plastic.
The objects here are the off-the-peg retail display fittings, used to construct a neutral stage for consumption. There are no design details to distract from the shopping experience, no branding and no embellishment. Thus stripped they become, by default, strict adherers to the principals of minimalism.
Brochure is a series of installation works at Vitrine Gallery, produced in a process-led manner; A platform for artists to work with the space site-responsively. The exhibitions are informal in nature and happen quickly. The series encourages fresh and gestural works that occupy the space sporadically throughout the gallery's main program.