Bow Skills Talk: How to price your artwork with ART & PEOPLE

11 Aug 2021

Regular hours

Wed, 11 Aug
18:00 – 19:00

Cost of entry

£7/5 (concession rate applies to students, over 65s, under 18s, Bow Arts artists, National Art Pass members and key workers)

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Bow Arts Trust

United Kingdom, United Kingdom


Travel Information

  • Bow Church (DLR), Bow Road (District Line)
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Join us in person for a talk on ‘How to Price your Artwork’, with art advisor, gallerist and curator Claudia Kennaugh, founder of Art & People – part of the Bow Skills artist development programme.


Pricing your artwork can be a real stumbling block – but it needn't be! Art & People want to help you understand your worth and figure out how to price your work confidently and consistently. During this talk, we will explore:

  • Getting comfortable with pricing your artwork
  • A 4-step guide to establishing or re-assessing your prices
  • Accommodating sales commission, discounts & tax
  • Pricing commission-based work
  • With plenty of other practical tips to take away!

Art & People want to demystify this taboo subject and open up the conversation with the Bow Arts community – so bring your questions as we’ll have lots of time for Q&A!

The event will take place outdoors in Bow Arts' courtyard (under cover from the elements), with COVID-19 safety measures in place. You can read our COVID-19 access statement here.

Book Tickets

£7/5 (concession rate applies to students, over 65s, under 18s, Bow Arts artists, National Art Pass members and key workers)

If you cannot attend this date in-person please email for potential access to an Online Recording.

We are also running a Peer Crit session with Claudia on Thu 16 September, 5.30-7.30pm, to give a small group of artists the opportunity to present their practice and get personalized pricing advice and feedback, in an informal group session. Find out more here.

About Art & People:

Art & People is a Bristol-based art advisory service offering guidance to artists and collectors. 

Art & People founder, Claudia Kennaugh, has worked in the arts for over 15 years. First as a musician and performing artist, then gallery manager, art advisor and partner of the Hollywood Road Gallery, London. Claudia has nurtured the careers of many artists over the years, curated countless fairs & exhibitions and helped collectors UK-wide to buy, frame and hang art in their homes. Her empathetic understanding of what it takes to live off your art, and inside knowledge of the industry are a rare combination. By coaching artists with their professional development to guiding collectors towards art they love, Claudia encourages everyone to live in harmony with art. 

‘‘Artists are often on the back foot due to a lack of knowledge and support. I want to change that.’’ - Claudia Kennaugh

About Bow Skills:

Bow Arts seeks to support creative professionals at all stages of their careers. In 2015 Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education. Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to students, over 65s, under 18s, Bow Arts artists and key workers.

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