The project, which aims to “reverse the tide on mass consumerism” by engineering a “Memetic Virus” – a concept that jumps from mind to mind. The result will be a series of ritualistic ceremonies that are specifically developed to propagate an anti-consumerist mentality, while adopting a blend of many different gnostic associations, will conclude with an exhibition of her research and work towards this goal, opening on Tuesday September 18th, 2018 at SomoS Arts in Berlin.
Reconfiguring the Meme Machine initiates the genesis of The League for Human Integrity, an organized movement for an ideological reinvention in the age of Mass Consumerism. Through driving social and personal transmutation the movement reimagines humanity as a global collective of humans, all responsible to each other and the world they inhabit. Participants are deprogrammed from the unrealistic ideologies of Mass Consumerism and offered a new perspective of being an autonomous, self-expressive individual, committed to creating positive change within their own world.
Within the current conditions of global adversity how can we as individuals influence positive change in such formidable environmental, social and political crisis? These experiential workshops aspire to empower participants in generating their own change through daily life practices, and to restore a sense of global community in the fight against consumerism and environmental injustice. Values, self-identity, nature and life experience become a reflective framework for crafting a template for meaningful and conscientious living.
Bianca Tainsh, on the power of ritual to transform behavior as part of her workshops leading up to the exhibition Reconfiguring the Meme Machine
Through video soundscapes, print and installation practice the SomoS gallery becomes an exhibition space, but also becomes a transformative site for the movement’s experiential workshops and rituals.