Artwork Licensing Made Easy

About

We are thrilled to welcome esteemed guests, the Greetings Card Association, to our expert panel. This session will delve into the fundamentals of Artwork Licensing and equip artists with invaluable knowledge to navigate this exciting field.

Join us for an engaging discussion where you will gain insights and practical tips that will help you maximize the potential of your artwork through licensing. The expertise of the Greetings Card Association combined with the insights from the Visual Artists Association promises to deliver a webinar that is educational, empowering, and inspiring.

During this webinar, you can expect to achieve the following learning outcomes:

• Understanding Artwork Licensing: Obtain a comprehensive overview of artwork licensing, including its purpose, benefits, and the opportunities it presents for artists. Gain a clear understanding of the essential terms, considerations, and legal aspects involved in licensing your artwork.

• Navigating the Licensing Landscape: Dive into the intricacies of the licensing industry and explore the various platforms, agencies, and opportunities available for artists. Discover effective strategies for marketing and promoting your artwork to potential licensees that can help you enhance your visibility and profitability.

• Maximising Financial Opportunities: Learn practical tips and techniques for negotiating licensing deals and maximizing your financial opportunities as an artist. Understand the importance of setting fair and competitive pricing structures and explore methods for establishing long-term relationships with licensees.

All attendees will receive a comprehensive 20-page PDF guide on artwork licensing which includes case studies. Whether you are an emerging artist interested in exploring new avenues to monetize your art or an established artist seeking to expand your licensing portfolio, this webinar is designed to provide you with essential insights and guidance to succeed in the realm of artwork licensing.

Event Details:

📅 Date: 18th October 2023

⏰ Time: 16:00 BST

🌍 Location: Online (Webinar link will be provided upon registration)

Guest Panellists:

Amanda Fergusson – Chief Executive Officer of Greeting Card Association

Amanda Fergusson is CEO of the Greeting Card Association, the independent trade association for the UK card community, an industry she is passionate about. She has worked in the industry for over 30 years, latterly as Sales and Marketing Director at Caroline Gardner, a design-led card and gift company. Previously she held senior roles at Hallmark Cards, and The Andrew Brownsword Collection.

Kelly Stevens-McLaughlan – Artist – FabFunky

Kelly works mainly in two mediums; acrylics on canvas and also digitally. Working digitally under the studio name FabFunky, she has produced thousands of illustrations and artworks, and very quickly built an international business with a large following in the USA where she regularly took part in shows and had her own showroom in Las Vegas. Her art is collected around the world and features in many amazing locations. She has worked with many of the worlds top interior designers, and supplied artworks to film and TV studios, museums, hotels and other wonderful venues around the world.

Secure your place now to unlock the potential of Artwork Licensing and take your artistic career to new heights. The knowledge gained from this webinar will empower you to diversify your income streams and explore exciting opportunities for your artwork.

Note: The registration fee for this webinar will contribute to supporting the Visual Artists Association’s initiatives to provide resources and support for artists worldwide. Free for Premium Members, a 10% discount for Standard Members, and £24.99 for non-members.

Don’t miss out on this unique opportunity to learn from industry experts in Artwork Licensing. Register now and embark on a journey of artistic growth, financial empowerment, and creative success!