Art Fair


20 Jan 2017 – 23 Jan 2017

Event times

Friday 20th January VIP and Press Preview • 4pm – 8pm (Invitation Only)
Saturday 21st January • 12pm – 7pm
Sunday 22nd January • 12pm – 7pm
Monday 23rd January • 10am – 1:30pm

Cost of entry



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Melia White House Hotel

England, United Kingdom

Event map

Set within the elegance and glamour of the Meliá White House, ARTROOMS is an interactive showcase of today’s most thought-provoking, mind-bending and awe-inspiring artists, carefully selected from across the globe by a panel of leading industry experts, art critics and buyers.


Running from the 21st to the 23rd of January 2017 at the Meliá White House Hotel, in Regent’s Park, the ARTROOMS fair comprises 70 selected Artists plus 20 Guest Artists from 35 countries across Europe, Canada, USA, South America, Far East and Israel. Exhibitors will present works of art from all media including time lapse video and large installations. The fair is unique in its kind: “One room at no cost to the artist”. It is set on the first floor of the 4-star luxury hotel where every room is turned into an exhibition space, and it is also the only fair inviting independent artists to exhibit and sell their works without paying a fee. The organisers received approximately 800 applications from all over the world.

Attracting leading galleries, collectors, curators, critics and art dealers, ARTROOMS is the premier show for independent artists looking to enter the London Art Market. ARTROOMS offers an innovative platform to support and to nurture the artist career. Each artist gets the unique opportunity to transform one room into their own creative space and turn it into a unique and intimate environment to showcase their work. Visitors get the chance to meet the person behind the work and buy art on scene, while art galleries seem to have found a hunting ground for scouting unrepresented talents. The ARTROOMS Selection Committee for this up-coming edition counts on experts such as former S2 Sotheby’s Gallery’s Director Fru Tholstrup, UK multi awarded YBA artist Gavin Turk, art broker Louisa Grasso Omar, and art critic Michael Barnett, just to name a few. In addition to showing talented artists, the show will present a series of workshops, such as “How to collect Contemporary Art - Financial and legal aspects from acquisition to collection management” by Alessandro Umberto Belluzzo from Belluzzo & Partners, “Unlock the Art World for Business” by Jean-Baptiste Leroux from Elx-Art, and talks with panels of art experts, curated by Dr Robert J. Wallis and Dr Alex Seago Dean of the Richmond The American International University in London. Among new sections for next Edition, is “Focus on… ArtKorea”, an exquisite collective exhibition presented by curator Alvin Lee from IACO Korea, including over 70 works by contemporary up-and-coming Korean artists. A unique opportunity to understand and discover the trends of the Asian Contemporary Art Market.

Produced by Le Dame Art Gallery and B2B Italy, ARTROOMS can count on several Partners and Sponsors, among them The Meliá White House, Contini Art UK, The Italian Chamber of Commerce and Industry in the UK, ITA - The Italian Trade Agency, Belluzzo & Partners, Trust & Wealth, Cass Art, Fast Signs, 55 Factory, Lazagne Magazine, Art Week, Art Jobs, Vastari Group, The Richmond University, Dandi, Dao News, The Local Art Scene, Pini & Franco, Celeste Prize, NOA, SWA, Art Gemini, Art Finder, Project Art – The Social Arts Market, Flight Logistic, Nu Factory, Elx-Art, Art Below.



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