Critic Jan Verwoert presents on 'seduction value' and art. Considering that much of the art of the last decade concerns the production of displays, or as Verwoert puts it, "the infinite expert button-pushing on the keyboard of collective desire production", with this talk he journeys from Minimal mirror cubes to contemporary forms of Machiavellian window dressing, in search of a way out: the offer to eat all you can is not enough when you know you need something first to reboot your metabolism!
This presentation is the first event in ICA Talks series: Artists, what is your value? Replicating productivist injunctions for creative practitioners to serve as entrepreneurs, repeatedly proving and performing their own worth, these talks goad artists, critics and theorists to make estimations regarding the worth of art and artists in the current age. In the wake of escalating markets, soaring education costs and diminishing State subsidies, these examine artists’ negotiations between life, work and art systems.
This series was originally conceived in collaboration with Andrea Phillips, Professor in Fine Art, Goldsmiths, University of London.