The Dab Art Co. has launched an exclusive and unprecedented art project called ART IN THE TIME OF CORONA™. This year long comprehensive project includes an online exhibition (3/23 - 12/31) updated daily, weekly youtube videos (featuring selected works and artists), a full color publication of all selected works, a multi-gallery international exhibition and a documentary film on the project in its entirety (the film will be screened in Los Angeles).
Director and curator in chief Yessíca Torres wrote and released an essay about the importance of art and artists in a turbulent time. For almost 10 years Yessíca’s passion for contemporary art and commitment to the exploration of the artist process have been reflected in her gallery program, taking a progressive and in some ways rebellious approach to art exhibitions. Her mission with ART IN THE TIME OF CORONA™ proposes an unconventional solution to keeping contemporary art relevant, propelling the art experience forward and promoting the valuable role artists will play in this time of global crisis.
The goal of this innovative project is to record and exhibit (in real time) defining artwork created during civil uncertainty. Her hope is to unite viewers and help them find the sanctity, comfort and inspiration needed to heal a world in turmoil.
We are hopeful as a company and as members of our respective communities, that when current mandates and quarantines are lifted, our resilience as artists will be the foundation for social unity.
The initial phase of this project will be an ongoing online exhibition (curated daily), of art relevant to the current global crisis. Artists and artworks will be reviewed, juried and added each day as entries come in. Online visitors and collectors will be able to see brand new art work everyday, (7 days a week) maximizing the viewing audience and keeping the exhibition fresh. The online exhibition will continue to run through the end of the year and conclude in December. Our hope and goal with this project that artists will continue to create defining artwork throughout this time of unrest
All artists and artwork selected will be featured on our website and our international sales platform ARTSY. The Dab Art Co. Galleries and Online Exhibits already garner views into the tens of thousands (views are expected to grow exponentially during this time of “shelter in place” mandate). Our partner platform ARTSY currently receives 2.2 million+ unique visitors every month which means artists and exhibitions featured by Dab Art Co. are well-positioned for optimal collector visibility. Dab Art Co. is in good company, Gagosian, Hauser & Wirth and Simon Lee also use this collector platform. You can view our Artsy page HERE.
To accompany our “real time” exhibition we will be producing weekly Youtube videos highlighting selections for the online exhibit, artist interviews, guest jurors and project updates. Artists selected for interviews will be given advanced noticed and time to prepare for a recorded online discussion with the curator.