On this course, Giulio Mazzarini will take you through the various stages of organising a campaign and show you the relationship between art direction and different markets and brands. You will learn about the basic principles of visual communication and the importance of analysing contemporary trends and campaigns, before going on to discuss the role of the art director in different creative industries. Phil Woodford, a professional copywriter, will demonstrate the importance of bringing words and visual imagery together. You'll finish the workshop with Giulio, developing concept boards and working towards setting up a photo shoot.
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