Exhibition

AND

5 Feb 2009 – 20 Mar 2009

Artprojx Space

London, United Kingdom

Address

Travel Information

  • Knightsbridge

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A collaboration between With (withyou.co.uk) and Artprojx. A New Fund For New Times.

About

WITH (withyou.co.uk) and Artprojx (artprojx.com) have joined forces to create AND a durational project that questions the value of artistic production in light of recent upheavals in financial systems around the World. AND is an opportunity and a provocation that gleefully revisits a tradition within conceptual art of economic deconstruction, in an attempt to reflect and overcome creaking systems that dictate collective notions of value. By appropriating the readymade structure of a fund, AND have turned the artwork into a simple tool for generating capital in exchange for a collection of objects that have no function beyond their accumulation of financial value. Stripped almost entirely from any form of individual authorship the work itself becomes the hand that feeds the concept - it lives or dies depending on its ability to generate capital as it progresses through its self designated phases of growth. And yet is AND its own suicidal monster waiting to suffocate under the weight of its own potential? Where does the capital value of each PHASE begin and end? By the time PHASE SIX is swinging into production will those who own a part of PHASE ONE have a more valuable asset? When will the raw value of the projects materials in the new phases overtake the symbolic value of the early phases? Are the objects of each phase worth more collectively than individually? There's only one way to find out: invest early and take your chances. AND, A New Fund For New Times - a failsafe self-fulfilling prophecy? You decide. WHAT IS AND? AND is a new fund created by WITH (withyou.co.uk) and Artprojx (www.artprojx.com) HOW DO I INVEST? By visiting the AND exhibition or by reading this information you will qualify to become an investor in PHASE ONE of AND WHAT IS PHASE ONE? Ӣ Fifty individuals have the opportunity to invest into AND for Five Hundred Great British Pounds (+VAT) Ӣ In return for this investment you will receive a unique version of the AND logo, a copy of this poster, a secret and an investors DVD Ӣ These items are AND and represent the value of your investment WHAT IS PHASE TWO? Ӣ When the first fifty investors have been found for PHASE ONE, a new scheme will be available for fifty new investors Ӣ In the new scheme fifty individuals will be able to invest into AND for One Thousand Great British Pounds (+VAT) Ӣ In return for this investment you will receive a unique version of the AND logo, a PHASE TWO poster, a secret and an investors DVD Ӣ These items are AND and represent the value of your investment WHAT IS PHASE THREE? Ӣ When the second fifty investors have been found for PHASE TWO, a new scheme will be available for fifty new investors Ӣ In the new scheme fifty individuals will be able to invest into AND for Two Thousand Great British Pounds (+VAT) Ӣ In return for this investment you will receive a unique version of the AND logo, a PHASE THREE poster, a secret and an investors DVD Ӣ These items are AND and represent the value of your investment Information about PHASES FOUR, FIVE, SIX etc. will be released when appropriate

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