Art Tour
Free public guided tour "Alchimia. The Revolution of Italian Design"
26 Apr 2025
Bröhan Museum
Berlin, Germany
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Advertising Image: Alessandro Mendini, Poltrona di Proust, 1978, Alessandro Mendini Archive Photo: Carlo Lavatori, Design: Gerwin Schmidt, 2025
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Collezione Soli – Museo Alchimia, Milano, 1990 Photo: Emilio Neri Tremolada
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Alessandro Mendini, Paola Navone, Daniela Puppa, Franco Raggi, Oggetto banale: Caffettiera (Mokkakanne), 1980 Archivio Alessandro Mendini Photo: Quittenbaum Kunstauktionen GmbH, München
Exhibition
Alchimia. The Revolution of Italian Design
17 Apr 2025 – 7 Sep 2025
Regular hours
- Thursday
- 11:00 – 18:00
- Friday
- 11:00 – 18:00
- Saturday
- 11:00 – 18:00
- Sunday
- 11:00 – 18:00
- Tuesday
- 11:00 – 18:00
- Wednesday
- 11:00 – 18:00
Cost of entry
9 € / reduced 6 €
Happy Wednesday – on the first Wednesday of every month: reduced admission price of 4,- for everyone!
Address
- Schloßstraße 1a 14059 Berlin
- Berlin
Berlin - 14059
- Germany
Travel Information
- 109, 309, M45 (Haltestelle „Schloss Charlottenburg“)
- Richard-Wagner-Platz oder Sophie-Charlotte-Platz
- S-Bahn: Westend
Event map
The exhibition at the Bröhan Museum is the first major retrospective of this movement, which was so important for the 20th century and brought together the most important Italian designers of the 1970s and 80s, including Alessando Mendini, Ettore Sottsass, Andrea Branzi, Lapo Binazzi and others.
About
While Bauhaus and German modernism were the milestones in the first half of the century, Alchimia is the major turning point in the second half of the century.
Unlike in Germany, the 1968 movement in Italy also affected design. A whole series of designer groups such as Archizoom and Superstudio developed in rapid succession in the second half of the 1960s. The Alchimia group, founded in Milan in 1976, brought the different approaches of the 1960s to perfection and to great international success.
Alchimia dared to take the logical step by exploring design beyond industrial production; the life itself was to become a gesamtkunstwerk. With its designs, Alchimia propagated a counter-reality, another vision for the world. It is a world full of cheerfulness, color, and aesthetics, that is intended to make clear that another reality is conceivable.
The exhibition will subsequently be shown at the ADI Design Museum, Milan.
Under the joint patronage of Federal President Frank-Walter Steinmeier and the President of the Italian Republic Sergio Mattarella
