Teaming up with local nightlife crews from Leeds, Liverpool, Manchester and London, Alternate Cuts will encourage clubbers to experience music in a totally different light. Four of the most revered DJs will show a side of them the world didn’t know existed, playing alternative sets of music they have a secret passion for:
· The Pickle Factory in London, Nicolas Lutz will play a mixture of Garage, Breaks and Dub
Using the night as a creative canvas, Absolut & Resident Advisor have worked with talented tech creatives Black Box Echo to produce a bespoke lighting installation inspired by the new Absolut Facet bottle. The installation will appear at each event programmed specifically for each night, adding another surprising dimension.
Each of the surprising sets will be live streamed on Resident Advisor’s facebook channel.
“Resident Advisor plays an indispensable role in supporting the electronic music industry worldwide and with the Alternate Cuts series, we want to inspire people to challenge the exclusivity of nightlife by embracing new connections, celebrating spontaneity and seeing that the best nights happen out of the blue,” says Adam Boita, Head of Marketing, Pernod Ricard UK.
Resident Advisor says: "We've teamed up with Absolut to bring a fresh perspective on some of nightlife's most recognisable faces. Across four of the UK's most celebrated small venues, with four city-defining crews, dance music's biggest names will be thinking outside of the box and playing music you wouldn't expect to hear. Alternate Cuts will showcase the very best of underground club culture the UK has to offer right now”.
Alternate Cuts will celebrate the launch of the new Absolut Facet, a blue bottle featuring an asymmetrical design. The surface of the Facet bottle have been cut into like a gem, creating a number of faces that catch the light in unique ways. The bottle is now available nationwide, RRP £18.75