Absolut Elyx x Water for People

24 Nov 2016

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Sanctum Hotel

England, United Kingdom

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Absolut Elyx and Water for People partner with Musician Hollie Cook for Live Performance and Vinyl Recording. All sales proceeds will be donated to support the work of Water For People.


Tropical pop musician Hollie Cook has collaborated with Absolut Elyx for an intimate live performance at Sanctum Hotel on Thursday 24th November 2016. A limited number of tickets are available now for £20 on https://billetto.co.uk.

The collaboration celebrates a five-year partnership between Absolut Elyx and Water For People, who have joined together on a mission to bring access to safe water to over 100,000 people worldwide. Water is the foundation of both Absolut Elyx and Water For People, and both are committed to integrity, creativity, and sustainability, joining forces to facilitate change for generations to come.

For anybody not lucky enough to grab a ticket, the performance is being recorded live and pressed onto 50 exclusive vinyl records with 100 per cent of proceeds from the sales donated to charity Water For People. The sleeve artwork will be created by Los Angeles artist Robin Eisenberg. Her unique illustrative style is bold and bright combining elements of everyday life with otherworldly elements and a neon-clad colour palette. Each vinyl will be available for £20 at holliecook.com/collections.

As the daughter of the Sex Pistols drummer and Boy George’s backing singer Hollie was born with music in her veins. Talking about the project, she says: “Water For People and Absolut Elyx is such a positive and important project and I'm so pleased to have been asked to play this event!”

Hollie will perform a mixture of old and new songs live on the night. Track list as follows:

·       Desdemona

·       Walking In The Sand

·       It's So Different Here

·       Shadow Kissing

·       Sugar Water

·       Superfast

·       That Very Night

·       99

·       Beat Goes On

·       Milk & Honey

·       Postman

Stuart Patterson who is regarded one of the key figures in the London house music scene and founder of London record shop Love Vinyl will DJ at the event before and after Hollie’s performance.

Absolut brand ambassador Daniele Umoette has created a series of tropical themed Absolut Elyx cocktails inspired by Hollie’s music theme for the night.

“Absolut Elyx is made from over 50 per cent water, so we’ve partnered with one of the most respected water organisations in the world to ensure we don’t just fill our own glasses, but help fill the glasses of those in need. We’re a luxury vodka, made from single estate wheat, manually distilled in a copper still from the 1920s; producing an award winning vodka. But it’s not enough to just be made with integrity, we have to act with integrity as well. Creatives like Hollie Cook share our values and make them the perfect partner to highlight our partnership with Water For People” says Adam Boita, Head of Marketing, Absolut Vodka.

For every bottle of vodka sold, Elyx will provide access to one week of safe water (140 litres) to someone in need through Water For People's work.*

Hollie Cook’s Live Performance & Vinyl Recording for Absolut Elyx and Water For People

Address: Sanctum Hotel, 20 Warwick St, W1B 5NF London

Date: Thursday 24 November 2016

Opening Hours: 7pm

Tickets via https://billetto.co.uk/


Notes To Editors

* This number is based on the 2015 World Health Organization recommendation of an average of 20 litres per day per person required for basic hygiene and food needs.

Social Media Information:  

Absolut Elyx: Instagram / Facebook / Twitter  
Water For People: Instagram / Facebook / Twitter  
Hollie Cook: Instagram / Twitter

Partnership Hashtags: #AbsolutElyx #ElyxInvites

For further information, please contact:

Conor Rua or Elina Korovesi at John Doe Communications

Email: conor.rua@johndoehub.com / Elina.korovesi@johndoehub.com

Tel: 0207 100 5050

About Absolut Elyx:  
Absolut Elyx is a new definition of luxury vodka, built on the principles of quality, integrity and true craftsmanship. Every drop of Absolut Elyx is made with soft winter wheat from a Single estate, Rabelof, in Southern Sweden. The wheat is then manually distilled in a vintage copper column still from 1921. The still, operated by hand by a select few, is made entirely of copper. The result is an award winning vodka with a rich and exceptionally smooth mouth feel.

About Water For People:  
Water For People is an international non-profit organisation dedicated to providing access to improved water and sanitation systems and services in developing countries. By working with local governments, the private sector, and partners, Water For People ensures that everyone in a specific region has these basic needs met forever. This innovative approach reaches every family, every school, and every clinic, catalysing transformative change for better health and economic development to occur globally.

About Hollie Cook: 
Londoner Hollie Cook comes from impressive stock. The daughter of Sex Pistols drummer Paul Cook and former Culture Club backing singer Jeni Cook, she has Boy George as a godfather and was babysat by David Bowie. It's a long musical shadow, one which she first stepped out of when, as a teenager, she signed up as keyboardist-cum-backing singer for a reformed The Slits. She's since laid her own path with two solo albums of what she calls "tropical pop," which see her lilting vocals draped over Prince Fatty's dub, ska and rocksteady rhythms.




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