The exhibition will present “a personal portrait” of Robert Fraser told in artworks and curated by artist Brian Clarke. Clarke was a close friend of Fraser and is also one of several Pace artists who were once represented by the Robert Fraser Gallery – including Jim Dine, Claes Oldenburg and Jean Dubuffet. Rather than adopting an academic approach, Clarke’s selection of work will seek to capture the spirit and energy of his friend while also providing a historic context for Fraser’s flamboyance, dynamism and avant-garde gallery programme.
In looking at Fraser’s era-defining gallery, Pace’s exhibition will also evoke the artistically flourishing London of the 1960s, when popular culture, music and art collided with Robert at the epi-centre. Paul McCartney has referred to Fraser in Groovy Bob as “one of the most influential people of the London sixties scene”. Robert Fraser was instrumental in producing the Sgt Pepper’s Lonely Hearts Club Band album cover after he introduced Peter Blake to The Beatles.
In the 1960s and the 1980s, the Robert Fraser Gallery was London’s preeminent gallery showing both European and American emerging artists. Fraser opened his gallery in 1962 with an exhibition of works by Jean Dubuffet, and, over the years, fostered close relationships with luminaries of contemporary art. After leaving London to spend much of the 1970s in India, Fraser reopened in 1982 with an exhibition of works by Brian Clarke from the late 70s and early 80s, some of them on view in A Strong Sweet Smell of Incense. These works sparked the inspiration for Pace’s exhibition. “The art world at the time was really tired. Nothing was really happening. But the feeling was, if anything was going to happen, it would be at 21 Cork Street.” Brian Clarke, Groovy Bob.
In the years he operated his gallery, Fraser was a great supporter of Neo-Expressionism, Pop Art and Op Art, presenting work by Clive Barker, Jean-Michel Basquiat, Peter Blake, Brian Clarke, Jim Dine, Gilbert and George, Richard Hamilton, Jann Haworth, Ellsworth Kelly, Matta, Claes Oldenburg, Eduardo Paolozzi, Yves Klein, Bridget Riley, Andy Warhol and many others. His brilliant openings were attended by John Lennon, Yoko Ono, Paul McCartney, Mick Jagger, Keith Richards, William Burroughs, Marlon Brando, Marianne Faithfull, Michelangelo Antonioni and almost anyone else in the mainstream of the avant-garde.
Clarke’s selection of works in A Strong Sweet Smell of Incense represents the wide ranging influences and eclectic taste of a highly sophisticated aesthete. There are works that Fraser admired, that he owned, that were once on view at his iconic London gallery or passed through his hands or that reflect the cultural background in which the gallery flourished. The artists on view all once exhibited or had close personal relationships with Fraser. Hamilton immortalised his dealer in his Pop Art masterpieceSwingeing London 67, a screen print of a famous news image in which Fraser is handcuffed to Mick Jagger inside a police van, following their appearance in court on drugs charges. The title refers to the term Swinging London and mocks the judge’s decision on imposing what he literally called a swingeing penalty.
Other highlights in the exhibition include a portrait of Fraser by Basquiat, who the dealer represented in the 1980s. A Sweet Strong Smell of Incense will also include a selection of documentary photos of the dealer with artists and friends, and a recreation of Fraser’s desk based on an Ian MacMillan photograph.
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