89plus: “Filter Bubble”

31 Oct 2015 – 14 Feb 2016

Regular hours

11:00 – 18:00
11:00 – 18:00
11:00 – 18:00
11:00 – 18:00
11:00 – 20:00
11:00 – 18:00

Save Event: 89plus: “Filter Bubble”

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Luma Westbau

Zurich, Switzerland


Travel Information

  • Tram 4, 13 and 17 to stop Löwenbräu
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"The Filter Bubble” is a term coined by Eli Pariser in his 2011 book of the same name, which designates the way Internet users are increasingly directed to a personalized information landscape through an algorithmic editing of web content.


Filter Bubble’ marks 89plus’s interest in translating three years of research into an exhibition format harnessing the reflective nature of its long-term inquiry. In presenting work by over 40 international artists, writers and technologists, ‘Filter Bubble’ introduces a selection of pointed responses to the perennial dilemma of blissful ignorance, paradoxically heightened by the pursuit of relevance in an ever-growing mass of data.

In 1989, the introduction of the World Wide Web carried the promise of an open, limitless and objective means of disseminating and seeking knowledge across the globe. The idea of someone’s world view being influenced by the newspaper they read or TV channel they watched seemed to have been relegated to a distant past. Over the past few years, however, the improvements of personalization have clouded the aspiration of making the Internet a window on the world, and gradually turned it into a series of individualized mirrors, reflecting one’s interest as identified by automated pattern recognition.

Today, Internet users find themselves in constant negotiation between convenience, serendipity and surveillance. Expediency takes precedence, and algorithms act as outsourced subjectivity. Through ‘Filter Bubble’, 89plus’s inquiry into the creative practices and influences of the generation who grew up with the Internet proposes a collective examination of a dialogue between what Pariser describes as the “impulsive present self” vs. the “future aspirational self”, and the ramifications for public discourse in the digital sphere.

Participants include Sarah Abu Abdallah (Providence), Sophia Al Maria (Doha), Abdullah Al-Mutairi (New York), Rachael Allen (London), Yollotl Alvarado (Mexico City), ARCA & Jesse Kanda (London), Darja Bajagić (New York), Alessandro Bava (London), James Bridle (London), Andrea Crespo (New York), Manolis Daskalakis-Lemos (Athens), Alex Dolan (New York), Valia Fetisov (Moscow), Louisa Gagliardi (Zurich), Deanna Havas (New York), Max Hawkins (nomadic), Bernhard Hegglin (Zurich), Ho Rui An (Singapore), Emmanuel Iduma (New York), Nicholas Korody (Los Angeles), Isabel Legate (New York), Luca Lum & Marcus Yee (Singapore), Nicholas Maurer (Sydney), Felix Melia (London), Mitchell Messina (Cape Town), Ryan Murphy (New York), Wyatt Niehaus (New York), Adriana Ramić (New York), Tabita Rezaire (Johannesburg), Bunny Rogers (Stockholm), Ben Rosenthal (Zurich), Bogosi Sekhukhuni (Johannesburg), Takeshi Shiomitsu (London), Crista Siglin & Isaac Wilder (Kansas City), Jasper Spicero (New York), Jesse Stecklow(Los Angeles), Hito Steyerl (Berlin), Elisabeth Sutherland (Accra), Philipp Timischl(Vienna), Alexander Jackson Wyatt (Sydney), Urban Zellweger (Zurich), Zou Zhao (New York), Bruno Zhu (Amsterdam), Damon Zucconi (New York).

‘Filter Bubble’ marks the second of a three-year collaboration between 89plus and the LUMA Foundation. It follows the 2014 exhibition “Poetry Will Be Made by All!” (2014), which explored the emergent poetics of online distribution systems and continued through the publishing project “1000 Books by 1000 Poets” as well as a focused participation in Moderna Museet’s “After Babel” (2015) in Stockholm. In early 2015, 89plus debuted its research into the Filter Bubble concept through a “Prospectif Cinéma” screening at Centre Pompidou, Paris. The exhibition at LUMA Westbau in Zurich will see this initial research come to fruition in a comprehensive exhibition.

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Simon Castets

Hans Ulrich Obrist

Hans Ulrich Obrist


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