Mind the Gap - Bridging Arts and Business for Innovation
The 2014 Arts2Innovation Forum is a platform for industry professionals and senior academics to share insights into how applying creativity to business can stimulate innovation and shape organisational culture.
In order to achieve success and maintain growth and stability companies need to be able to adapt and evolve. Injecting more culture and creativity into business is a powerful way to encourage fresh ideas and help private and public organisations find solutions to the challenges facing them in an ever-changing environment. Art and design thinking requires critical reflection and provides ideas, techniques and processes which can be used as management tools. By adopting these models, organisations can benefit from emotional and experiential input and put staff at the heart of the business.
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