The exhibition centers around an interactive installation that highlights the hyperactive consumption of images through digital devices that interface with our daily lives.
When visitors enter the space, they activate a media player which randomly selects one video work from a pool of over 150 videos that the artist started producing as the pandemic lockdown went into effect in the spring of 2020. These short videos, from one to three seconds in length, are produced on Franco’s iPhone. They are montages of social media content, be it ads, viral debris, or other user’s posts, supplemented with the artist’s original footage and each projected in a loop.
For Franco, the pieces that constitute 00:0_ are micro essays attuned to contemporary attention spans; they reflect our lopsided cultural landscape. He refers to philosopher Byung-Chul Han’s discussion of mediated information in The Scent of Time: “[it] does not possess any narrative width or breadth. It is neither centered, nor does it have a direction…. An altogether different temporality is inherent in information.” Franco adds, “How many moments are in one second?”