ABRACADABRA

About

Since late antiquity the word ABRACADABRA has been known as a magic formula throughout the Old World — from Babylon to Carthage, in Byzantium, Jerusalem and Rome. In accordance with the cabbalistic tradition it means I create while I talk. We pronounced the word calling on Apollo, Aphrodite, Dionysus and Eros, and pulled a unique surprise-summer exhibition out of the hat — astonishing and intriguing, mesmerizing and thrilling.