The Gioconda Project 

25. Feb - 5. Mar 14 / ended W3 gallery

Free of Charge

11am- 7pm on Tuesdays-Saturdays, 12pm-6pm on Sundays, Closed Mondays.

Exhibition | Multi-disciplinary |

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The Gioconda Project at W3 Gallery London

The Gioconda Project at W3 Gallery London

The Gioconda Project - contemporary artists experiment on the Mona Lisa in Acton

181 contemporary artists, from 51 countries, have individually reinterpreted the Mona Lisa for The Gioconda Project. Their art will completely fill the W3Gallery in Acton, London, from 25 Feb 2014 to 05 March. The exhibition is free to attend.

Through their inspired creations, all contributing artists have joined a not-for-profit experiment to bring Contemporary Art to everyone through one of the most famous works of art in history “La Gioconda”.

The Mona Lisa reimagined!

Traditional painting and drawing will be showcased next to illustration, collage, mark making and digital art from 25 February to 05 March 2014 at W3 Gallery, 185 High Street, Acton W3. Together the works form ‘The Big Mural’ and the first time The Gioconda Project has been exhibited in a gallery in the UK. We believe this is the W3Gallery’s largest single exhibition to date.

Creative Director, Pablo Jurado Ruiz, continues to receive art from all over the world, despite closing his invitation to artists to reimagine the Mona Lisa in their preferred style and technique.

The Gioconda Project appreciate the confidence and participation of all artists, as the project would not be successful without them.

Pablo Jurado Ruiz’s highly detailed pointillism and digital artwork is also part of the exhibition. He shares a passion for pointillism and stippling with the UK artist Lisa Moldau, aka illustrxn; together they are both producing the exhibition in the UK.

W3Gallery is a new gallery in the heart of Acton (and so new it is not even on Google Street View!) which opened in September 2012 and brought to light an arena of talented artists.

W3Gallery, 185 High street, Acton, London W3 9DJ

Private view 1800 on 25 Feb
Exhibition runs 25 Feb to 05 Mar 2014
11am- 7pm on Tuesdays-Saturdays,
12pm-6pm on Sundays,
Closed Mondays.

Getting there:
E3 bus from Acton Town Tube (District and Piccadilly Lines)
607 bus from Shepherds Bush Tube (Central Line)
Walking 10 minutes from Acton Central Station (London Overground)

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