Transition Gallery Prize, Chelsea College of Art and Design
The Transition Gallery Prize is a contemporary art award set up in 2009. A solo exhibition at the gallery, with support and advice, is awarded to a Chelsea BA graduate for outstanding work and Transition is pleased to announce that this year’s recipient is Sophie Percival.
Percival begins with a preoccupation with an encountered environment, which can vary from a computer game, a drained swimming pool, awkward hairdressing salon or bizarre bathroom showroom, as she explores what it is that makes this place feel significant. Working in a variety of media, Percival explores the contradictions inherent in translating fantasy, virtual or imaginary spaces to reality. Her particular interest lies in how we socially interact as consumers and how our desires are affected by media and advertising.
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