Creative Thinking for Advertising 

Creative Thinking for Advertising

This one day course will give you an overview of how advertising creatives approach a brief from a client and the chance to develop your own ideas into a campaign.

In the first part of the session you will be given a detailed brief and instructed to develop a campaign across art direction, copywriting and digital media (videos and online banner advertising). In the second part of the session you will pitch your concepts and explain your approach to the rest of the group.

The session is fun, challenging and enjoyable. Working individually and in small teams, you'll learn how to challenge conventional thinking and train your brain to work in new ways.

Designed for people who want to see how creative teams work; you may be an account manager at an agency or client who want to see things from the other side. The course will also be very useful for people working in marketing communications for businesses, NFPs or other organisations.

After completing the course you will be able to:
Understand the relationship between press and online
Develop new ways of thinking about a campaign
Pitch and explain the rationale behind your concepts with greater confidence
Level

You don't need any previous experience although this course is particularly relevant if you work in sales, marketing, advertising, PR, brand management or design.

Tutor

Steve Spence in an award-winning art director, copywriter, content creator and designer. He has worked at several of the leading agencies in the UK. Prior to setting up by himself he was Executive Creative Director at Scholz and Friends. His past and current clients include Stella Artois, Lego and the Wireless Theatre Company.

How to book:
Please visit our website to book online
http://www.lcc.arts.ac.uk/courses/shortcourses/lcc-short-courses/creative-thinking-for-advertising/